Walking in a Client's Shoes
Your personal brand is like your professional fingerprint. it's what sets you apart and makes you memorable. It's a mix of your skills, your experience, and that unique spark that makes you YOU. It's not bragging! It IS about sharing your story and showcasing your strengths. Think of it as your chance to shine online,
Ready for a Branding Photo Shoot? Let’s Make it less Intimidating
Let’s face it, most of us aren’t exactly jumping for joy at the thought of a photoshoot. But in today’s business world, great photos are essential. They help you connect with your audience, show off your personality, and let your brand shine.
So, how do we turn a potentially awkward experience into something fun and fruitful? It all starts with YOU.
More than Just Business
Before I even pick up the camera, I’ll be looking for information from you. My questionnaire will have you thinking about this in more detail beyond “I need some new pictures” Then we’ll meet to create the session plan.
We'll talk about your business, of course, but also about YOU – what makes you tick, what lights you up, even your hobbies and quirks. This helps me understand how to capture the essence of your brand visually.
Location, Location, Location!
Where we shoot your photos sets the scene and tells a story about your business. The studio or your office MIGHT work… or maybe once we get into the nitty gritty, we’ll decide on a spot that better reflects your brand and ideal client. The point is to use a location that supports and enhances your story.
Wardrobe: Express Yourself
What you wear in your photos speaks volumes. We'll work together to choose outfits that not only represent your brand personality, but also your off-work personality. I don’t mean sweatpants…but a more casual look that flatters you.
A mix of formal and casual looks, along with a few accessories, can create a versatile image collection that feels natural and authentic.
Variety is the Spice of...
A branding photoshoot is so much more than just a headshot. It's about capturing the many facets of YOU and your business. Here are a few ideas to get you started:
- Modern Headshots: These are essential, but they don't have to be boring! Let's capture your personality in a fun, engaging way with both traditional and more “unexpected” poses.
- Lifestyle Shots: What do you love to do? Where do you hang out? You might opt to incorporate your hobbies and interests into your photos to give your audience a glimpse into your world outside of work and business.You might sprinkle in shots of your pet, your spouse, your kids, depending on what you want to show to the world.
- At Work/Behind the Scenes: Show your clients what it's like to work with you. Capture you in action, whether it's leading a workshop, creating your products, or brainstorming ideas. This can incorporate other people (models) to act as clients in our storyteller session option.
- Tools of the Trade: Showcase the tools and equipment that help you do what you do best. These add a visual element that tells a story about your expertise.
- Flatlays & Vignettes: These styled shots are perfect for social media and marketing materials. They're a creative way to showcase your products or services and add a touch of visual interest.
Remember, the goal is to create a collection of images that reflect your brand's unique personality and connect with your ideal clients. At our studio, we guide you through this sometimes-scary undertaking so you can finally have photos to use everywhere…on your website, in your social posts, on your profiles, and so much more. Want to explore more about a brand photo shoot?
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